Online presence is vital for any business, whether you are a well-established entrepreneur or just a beginner building your brand. With 5.22 billion social media users worldwide, it’s hard to come up with a better way to get seen by your target audience, generate new leads, and connect with potential customers. Even though managing the digital life of your brand may seem daunting, the best social media tools for businesses are designed to help you go online smoothly: schedule and publish posts, conduct analytics, develop eye-catching content, and more. Let’s consider these useful apps in more detail.
Hootsuite
As one of the best tools for social media management, Hootsuite encourages quick business growth across all social channels. It allows entrepreneurs to keep all their accounts in good order from a single dashboard and offers an impressive set of features to suit any needs. With its help, you can:
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- Manage all customer messages and comments
- Integrate a chatbot and send auto-responses
- Design, schedule, and publish posts across numerous networks (Instagram, Threads, TikTok, X, LinkedIn, Facebook, YouTube, and Pinterest)
- Assess your performance against competitors
- Detect content that brings you the most customer engagement
- Use AI to generate eye-catching captions and hashtags for your posts
- Access a stock photo library
- Track your brand’s mentions
Sprout Social
Sprout Social is an award-winning platform for creating strong social media connections and driving business growth. Being around for over a decade, it has developed into a handy tool to help brands enhance their online standing using a decent array of advanced features. For example, Sprout allows exporting PDF reports, which can then be edited, annotated, compressed, or reorganized through PDFGuru.com – the best file management tool tailored to all business needs. Here’s what else you can do using Sprout Social:
- Schedule and manage your posts for Facebook, TikTok, Instagram, Pinterest, LinkedIn, YouTube, X, and Threads
- Automatically identify the best times for posting content to ensure its maximum visibility
- Use AI to generate engaging captions
- Get detailed insights into your social media campaigns
- Resolve customer queries with the help of AI
- Create customized reports to get crucial information about your business and social strategies
- Discover the value of every post with clear metrics
- Leverage AI to analyze the latest trends and competitor insights
Zoho Social
Meet another valuable platform listed among the award-winning social networking tools for business. The app packs a wide range of features to foster the best social media performance possible, which makes it attractive to companies of all shapes and sizes. Harness the power of Zoho Social to:
- Use the Publishing Calendar to view all your planned and already published posts
- Set a posting schedule or use SmartQ predictions to publish content when your customers are the most active
- Improve your responses with a reply assistant
- Filter customer comments, messages, and reviews
- Track audience engagements on a specific platform
- Monitor brand mentions and reviews
- Check out all your social media engagements in real time
- Reply to Facebook and X messages
- Interact with your teammates via live chat, video and audio calls
- Get stats and analytics of your brand’s performance
Iconosquare
Iconosquare is one of the popular social media tools used in a variety of business sectors, from food and fashion to tourism and e-commerce. The app excels in account analytics and also offers top-quality publishing, collaboration, and AI features. With that in mind, you can manage your social media activity effortlessly and efficiently. To be more precise, Iconosquare allows you to:
- Create automated, presentation-ready, and customized performance reports
- Get engagement insights and community analytics
- Access more than 100 metrics for enhanced social media analysis
- Manage your content calendar and media library
- Schedule posts across all your social media accounts
- Respond to comments and track brand mentions
- Collaborate on business projects with your teammates
- Compare your performance with competitors
- Use AI to fuel your creativity when creating posts, generate the best content ideas tailored to your brand, and define the purpose of your publishings
Lumen5
Whenever you are looking for reliable social media tools for crafting professional video content, Lumen5 is your top choice. The app is powered by AI, so no technical expertise is needed to tell your brand’s story through videos. Lumen5 gives you an opportunity to:
- Turn your blogs and content ideas into captivating videos
- Access millions of licensed photos and videos for free
- Upload audio tracks and custom icons for your videos
- Use ready-made templates, styles, and color themes to enhance video quality
- Create a bespoke design template for your brand
- Edit videos (move around, copy or delete scenes, alter the length of your clips, change layouts, etc.)
Final Thoughts
When choosing the best tools for social media management, first assess the size of your business and define the goals you want to achieve. After all, some platforms do a great job of scheduling posts and content creation, while others are better suited for analytics. You should also consider the learning curve and user interface of each tool before integrating it into your workflow.
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